Media Summary: Hey Team, In today's video, we're diving deep into how to effectively Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives ... Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon

The Brand Naming Process Create - Detailed Analysis & Overview

Hey Team, In today's video, we're diving deep into how to effectively Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives ... Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon Have you ever wondered how products get their names? Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these (UPDATE) This is an update to my original video where I go into more detail on each step. Original video: ... ... do you advise clients that they don't need a

Photo Gallery

The Brand Naming Process (Create A Great Brand Name) with Rob Meyerson
Naming A Business or Brand
Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos
How to create a great brand name | Jonathan Bell
Creative Ways to Brainstorm a Catchy Business Name
Brand Naming with Lexicon's David Placek | In Conversation with Focus Lab
How to create a great brand name
How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)
How to name a product, from the man behind Swiffer and BlackBerry
Name your new brand / business in 3 steps | Creative brand naming process
Brand Naming Process with Rob Meyerson (Podcast)
Brand Naming in 2026: AI, Trademarks & Emerging Trends | In Conversation with Lexicon’s David Placek
View Detailed Profile
The Brand Naming Process (Create A Great Brand Name) with Rob Meyerson

The Brand Naming Process (Create A Great Brand Name) with Rob Meyerson

Learn an effective

Naming A Business or Brand

Naming A Business or Brand

Hey Team, In today's video, we're diving deep into how to effectively

Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos

Naming expert shares process for creating billion-dollar brands: Vercel, Azure, Windsurf, Sonos

David Placek is the founder of Lexicon

How to create a great brand name | Jonathan Bell

How to create a great brand name | Jonathan Bell

Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives ...

Creative Ways to Brainstorm a Catchy Business Name

Creative Ways to Brainstorm a Catchy Business Name

Are you trying to come up with a good

Brand Naming with Lexicon's David Placek | In Conversation with Focus Lab

Brand Naming with Lexicon's David Placek | In Conversation with Focus Lab

Focus Lab's CEO Bill Kenney chats with David Placek, President and Founder of Lexicon

How to create a great brand name

How to create a great brand name

In this episode Alex explains his

How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

How To Come Up With A Business Name (Brand Name Ideas, Examples & Strategy)

Learn how to come up with

How to name a product, from the man behind Swiffer and BlackBerry

How to name a product, from the man behind Swiffer and BlackBerry

Have you ever wondered how products get their names? Swiffer, BlackBerry, Febreze, Dibs, Dasani– all these

Name your new brand / business in 3 steps | Creative brand naming process

Name your new brand / business in 3 steps | Creative brand naming process

(UPDATE) This is an update to my original video where I go into more detail on each step. Original video: ...

Brand Naming Process with Rob Meyerson (Podcast)

Brand Naming Process with Rob Meyerson (Podcast)

An Interview with Rob Meyerson — On

Brand Naming in 2026: AI, Trademarks & Emerging Trends | In Conversation with Lexicon’s David Placek

Brand Naming in 2026: AI, Trademarks & Emerging Trends | In Conversation with Lexicon’s David Placek

... do you advise clients that they don't need a

Brand Naming | A creative process for naming your new brand

Brand Naming | A creative process for naming your new brand

Coming up with a great